Search engine and social media algorithms are tweaked every year. This is simply the reality digital marketers have to contend with. Brands and businesses must keep an eye on these changes to amend marketing strategies promptly and accordingly.
With that in mind, let’s look at some of the most notable online search trends that are changing the digital marketing landscape this year and possibly beyond:
Interstitials are on the Way Out
Google is actively warring against interstitials and similar intrusive ads and pop-ups on both desktops and mobile versions of websites. Consumers hate these, so that naturally means search engines don’t like interstitials too. Companies should carefully remember this aspect when it comes to creating websites or new web pages. Hire a top-of-the-line Melbourne web design agency to make websites that respond to these new demands without losing rankings.
Voice Search in on the Rise
Performing online searches by speaking was once considered a feature that increased accessibility of computers. However, thanks to the rise of personal assistant gadgets, voice search is no longer an afterthought. While typed-in web searches are still the majority, voice search is on the rise. As more consumers use smart home devices like Google Home and the Echo Dot, that means more searches conducted by speaking into devices.
Businesses and brands should consider adapting to voice search as of right now. When producing content and optimizing content, keep this tech in mind. SEO is no longer confined to written search phrases, and marketers should keep that in mind when optimizing content in the future.
Accuracy and Quality is at the Forefront for Online Content
Internet companies are right now facing a remarkable reckoning in terms of so-called “fake news.” The internet is rife with various forms of misinformation that take advantage of search engine algorithms to drive traffic from unsuspecting users. Google has taken steps at least since 2010 to reduce content that contain dubious or inaccurate information that dupe users. This year and beyond, marketers should expect algorithm updates aimed at weeding out such bad content.
With new algorithms, businesses would have to be especially careful about the accuracy of the content published for promotional purposes. Even minor misstatements may lead to getting labeled as scam.
Mobile Comes First When it Comes to Searches
Mobile searches on Google surpassed desktop searches couple of years ago. Therefore, all search efforts in the future will have a mobile-first approach on Google. Marketers must also take note on this front. As more and more people access the internet using mobile devices, the mobile-first approach is important now more than ever.
Therefore, optimizing web content in a mobile-friendly manner has far reaching consequences in terms of SEO. Google has already moved to mobile indexing, where search results are indexed based on mobile results rather than desktop results. Mobile responsiveness, therefore, should be more than an afterthought for small businesses.
Much has changed for digital marketing in the past five years. More will change in the future. But for right now, businesses should focus on adapting to the latest online search trends and changes to stay on top of the game.